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Utilizing a Virtual Assistant to Interact with Followers on Social Media 

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Introduction

Building your brand and growing your audience is a never ending endeavour for a business. With social media being such a pivotal platform for many people, it is critical for your company to maintain a persistent and engaging presence in order to maximize your outreach potential. Engaging and interacting with followers is a great way to build up a positive public image for your company as well as making your company feel more alive online, but this can be a challenge as social media is active all hours of the day. With the help of Byron, we can set you up with a virtual assistant who can breathe life into your social media accounts and handle any and all types of interactions that occur. You will need to prepare a few things before you send off your request, so we will be going over what you will need to do in order to get started.

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Defining Engagements

One of the first things you will need to do before preparing your instructions is to figure out what types of engagement you would like your assistant to handle.  The primary ways an assistant can interact with someone on social media are acknowledging comments through a positive reaction on a platform (such as a like on Facebook or a favorite on Twitter), associating with another account (in the form of a follow, a comment, or mention in a post), and amplification of an engagement (such as a retweet or sharing of a positive mention). It is important to keep in mind going forward on what type of interactions you want your assistant to engage with. If you want your assistant to interact with only positive or negative types of engagement, you will need to specify this in your request and explain what you want to accomplish through these interactions.

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Sharing Resources

A great way to show your assistant how you would like them to engage with your audience on social media is to provide examples of the types of engagements you would like them to perform. There are many ways you can do this, such as finding examples from other companies that you would like to mimic or finding articles or blog posts elsewhere online that go into detail about engagement that matches what you want achieved. However you choose to go about this, be sure that you properly show your assistant what you want them to do when engaging with others on behalf of your company.

As well as examples, you will also need to provide all relevant login information so your assistant can access these accounts. We highly recommend that you share this information using a credential sharing service such as Dashlane in order to maintain a layer of security with your sensitive information. It is always better to be safe rather than sorry, so we highly recommend you take this route when sharing any login information with your assistant.

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Providing Templates

In order to guarantee the best results with your assistant, we recommend that you create various templates for your assistant to follow when engaging with others on social media. Your assistant may not be completely familiar with the nuances of your business, so creating template responses to common questions people may have will save time in the long run so that your assistant doesn’t need to worry about not having the right answer. This will also allow you to maintain a consistent writing voice among all of your social media accounts, so drafting up some basic templates for your assistant to use during this task will make the process much easier for both parties.

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Getting Started With Byron

Engaging with others on social media is a great way to grow awareness of your business online in a organic and positive manner. With the help of Byron, we can help you develop an online personality for your business and make customers more aware of your brand. We can assist you with any type of online engagement that you want done with your social media accounts, so do not hesitate to reach out to us about what your specific needs are.

How to get started...

1

Create a Byron account

2

Create a long-term placement project

3

Your dedicated long-term assistant is placed to you in hours

4

Get on a kickoff call and your assistant gets to work

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