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Utilizing a Virtual Assistant to Set Up Lead Magnets

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Introduction

Driving traffic to your site or gaining subscribers to your newsletter can be a challenge when you are trying to win over the attention of your target audience. A great way to organically attract this attention is by offering an incentive in the form of a lead magnet targeted at someone who is on the fence about participating in your newsletter or online event. Developing these lead magnets can be difficult however, as you need to have an enticing enough incentive in order for this strategy to be effective. That is where Byron comes in, we can help you do the necessary research and assistance needed in order to create the perfect lead magnet for your business. There are a few things you will need to do in order to get started, so we will be going over what you will need to prepare before getting started.

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Defining Goal of Lead Magnet

When going into the creation of utilizing a Lead Magnet to boost your marketing, you want to define a clear and achievable goal for the desired outcome of this attempt. Many businesses will use a Lead Magnet to generate more subscribers for their newsletter, but this strategy is not limited to just this purpose. Some examples of a great goal to strive towards would be generating 5% more traffic to your website or have a 100 people participate in a survey. Whatever the case may be, you will want to create a goal to strive for as this will help the process maintain a steady path forward for the rest of the process.

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Content of Lead Magnet

In order for a lead magnet to have any effect, it needs to contain some sort of content that will grab the attention of your audience. The creation of this content will be on the part of the assistant, but in order to guarantee the best results going forward you will want to set some guidelines and provide some resources for your assistant to work with during this stage of the process. A great way for you to guide your assistant is to find an example of an ideal lead magnet and have your assistant generate a similar one that fits what you need. There are many ways to approach this step but you will want to provide a clear set of guidelines for whatever type of content you wish to see on your lead magnet.

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Incentive of Lead Magnet

The primary appeal of a potential customer engaging with a lead magnet is the incentive that is provided to them when they participate with it. To go along with the content, you will need to provide the details for what you are offering with this lead magnet when you send off your request. The content should revolve around this. As an example, if you are trying to build up your newsletter subscriptions it would be a good idea for the incentive of your lead magnet to be a code for a discount on a product you are offering or a free eBook relevant to your company.

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Getting Started With Byron

Lead magnets are a great way for any business to generate attention and build your brand. They can be a great way to offer a deal to your customers in an organic manner that allows you to engage with them after they buy in. WIth the help of Byron, we can handle the process of creating the content that will attract people into driving traffic to your website, signing up for your newsletter, or participating in your survey. We can assist with the creation process of any type of lead magnet project you may have, so do not hesitate to reach out to us about your specific needs.

How to get started...

1

Create a Byron account

2

Create a long-term placement project

3

Your dedicated long-term assistant is placed to you in hours

4

Get on a kickoff call and your assistant gets to work

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